Common Web Design Mistakes Start-Ups Make - Southern Business Review

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Friday, May 11, 2018

Common Web Design Mistakes Start-Ups Make

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In today saying age, there is nothing more important and having a quality website. Your website is more than just a pretty picture. It is a representation of your brand. It should tell customers exactly what your business is about. It also needs to function effectively and provide an amazing user experience, which includes everything from loading quickly to boasting seamless navigation. With that being said, read on to discover some of the most common web design mistakes that startups make.


Using a free website builder


There is only one place to begin, and this is with relying on a free website builder. This is something that far too many business owners do today. It is understandable that you would be attracted to a free website builder in an attempt to save money. Nevertheless, if you do this your website will look amateur and this will have a negative impact on your brand image. Not only this, but your website will look identical to all of the other sites that were created using the free website builder in question. This is why is imperative to use a professional service.


Failing to pay attention to Analytics


Another huge mistake is failing to pay attention to Analytics. The only way that you are going to improve your web presence is by understanding how you are performing at present. If you do not use Analytics to find out how many people are visiting your website, where they are leaving your website, what pages are performing badly and so on, you will never be able to improve your website and achieve more.


Lack of responsive design


Another huge mistake that you need to avoid is failing to use responsive web design. Nowadays, most people use their mobile phones when they are searching on the Internet. Therefore, if your website is not optimised for use on a smaller device this means that you were going to be missing out on a massive chunk of potential customers. There are a number of reasons why having a website that is not responsive is so bad for business. Not only do you neglect the customers that are attempting to access your site via their mobile phone, but you will also be punished by Google in terms of search engine ranking.


Copying what the competition is doing


Last but not least, another error that is especially prevalent with regards to startup is merely copying what the competition is doing. While it is important to take a look at competing websites and to assess what they are doing good and what they are doing wrong, you should never simply copy. Yes, you can take inspiration, but you need to offer something better and something different if you want to stand out and make an impact in the industry.


Hopefully, you now have a better understanding regarding some of the most common errors made by startups when it comes to web design. Make sure you stay away from the blunders mentioned above and you will give yourself the best chance of success online today.